Tag: digital marketing - Page 4

Targeted advertising and data privacy are two extremely important and very closely interconnected issues in the digital age. Targeted advertising focuses on specific traits, interests, and preferences of consumers. For example, with Amazon when a consumer searches for a new Paul McCartney CD, Amazon creates a file called a cookie on the consumer’s device to keep track on them. Later when the consumer reads an article, the cookie is automatically read, and different advertisements are generated related to the cookie file on the Paul McCartney CD they previously searched for. Targeted advertisements use data and analytics to show ads to specific groups of people based on their interests, demographics, and behaviours.

SEO, or search engine optimisation, is the practice of optimising a website or online content to improve its visibility and ranking in search engine results pages (SERPs). This is done by making the website and its content more relevant and valuable to search engines and users.

Your organisation's finest digital marketing agency will ultimately depend on your unique requirements and objectives. However, you can locate a business that will assist you in succeeding in the digital age by considering the abovementioned aspects and performing your due investigation.

Digital marketing is an ever-evolving field, and companies are constantly looking for new and innovative ways to reach their target audience and drive greater business sales. With the rise of social media, mobile devices, and the internet, the role of a digital marketer has become increasingly important in today's business world. We all know the busy nature of a digital marketing company and by having a range of key marketing roles it can set up your business for success and build a strong foundation to expand, advance ROI and boost revenue. 

Today marketing strategies are essential for a business to operate successfully. When these strategies become effective, they are the foundation of making a business succeed. 

One definition of customer journey is the route a person travels when engaging with your company's brand, product, or service. There are five stages to this process, first getting people to know about your brand and consider it in their decision process. Second getting them to purchase. Third, keeping them as consumers, and finally getting them to advocate for your brand in their own communities.

The first 'e' businesses took off in the early 1990s and never looked back. The internet has grown exponentially in the thirty years since then. The main advantage of digital commerce is that you can reach a diverse range of prospects all over the world in relatively short periods of time while spending much less.

I started my internship at Marketing Eye when I had just finished my first semester at University. My aim was to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I had applied to Marketing Eye without any expectation of getting accepted for the role. When I received the call of confirmation I was ecstatic, as this was my first achievement in a new country. Marketing has always been my field of interest and so a Marketing internship was extremely exciting.

Imagine that there is suddenly a digital black out in the whole world: you cannot access your mobiles, laptops or internet. There is no Instagram, Facebook or YouTube. What do you say, will you be able to survive in this world? Will businesses be able to survive since they have made themselves use to the fast-paced environment of this ever-changing world?

No, I don’t think that’s possible!

Technology has made us rely on it so much that one cannot even imagine a world without digital devices. It is the same case for the businesses across the world. Whether it is accounting, analytics or finance, every department is entirely dependent on technology.

A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.