Tag: blog - Page 4

If I could have a dollar for every time I didn't trust my gut instinct, I would be a very rich woman.

Like most entrepreneurs, I have failed more times than I have succeeded and every single time I have failed I have thought back to how I could have done things differently. 9 times out of 10, it was because I didn't trust my gut instinct.

Trusting in yourself and your intuition is important, but if you are anything like me, you second guess what you think you should do and find reasons as to why you should do something a different way. It's not too indifferent from taking a risk. We are all reluctant to take risks but sometimes there is this thing inside us that tells us that we must do it - even though there a thousand reasons why we shouldn't.

It's a statement that has finality but how much of it is true?

Blogging isn't for everyone. In fact, few people can pull it off and actually get a reasonable return on investment. While it can be fun to share your ideas, there is a whole world out there whose ideas differ from that of your own. And beware... sometimes they are even happy to tell you about it.

But it isn't all doom and gloom.

Blogging can be quite lucrative from a brand profile prospect and for some, financially. Successful bloggers don't just make their livings out of blogging, they quite often make their fortune. Think Mia Freedman (www.mamamia.com.au) and Seth Godin.

To build an extraordinary team, you need extraordinary people. People that are inspired, that create their own opportunities and who want to make their mark on the position so that in no time, they get career opportunities for advancement and the world is literally their oyster.

But how do you get these people to come and work for you when you are a small business? The answer is marketing. Now, as a company, we have failed miserably in attracting the right people for the job because we don't market the positions - we post them!

That's now going to change. Thanks to the awesome marketers on the team and an inspired point of view, we now are looking to create the ultimate marketing outfit - not just deliver great work.

What do you think of this?

People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.

It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.

The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.

If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.

A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?

At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.

I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.

When my neighbour came to me and asked if I could develop a website for her new business, I was thrilled. Here we have a woman in her 50’s ready to give up a corporate career to help others like herself manage their wealth better. Well, not exactly help them, but provide them with valuable resources that assist in making better informed decisions.

But wait…there’s more!