Marketing Strategy Blog - Small Business Marketing - Page 24

Yesterday the most unusual thing happened to me. I was in Byron Bay about to head to my accountant’s holiday retreat for lunch when I decided to do a spot of shopping.

Byron Bay has an abundance of boutique shops that often stock items that are made locally by talented people that just chose to live in this seaside township.

The newspapers would have us believe that NSW is in recession. But is it really?

Standing out from a crowded market is getting harder and harder to do.

Right now, the team at Marketing Eye are in brainstorming mode for the year ahead and we are trying to come up with creative for an advertisement in the Gold Coast Bulletin.

Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started.

I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.