Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.

Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
What You Should Know When Creating A Brand Identity

Rebranding is not simple. There is meticulous detail that goes into the planning and execution of a logo, brochure, newsletter, website, etc. Great care and attention to detail is given to the message, values and target audience appeal. A logo is more than an art form, it is a powerful explanatory tool of the overall brand. Here at Marketing Eye we spend time identifying brand identity, tone, and messages all before we even start the design aspect.

When it came to rebranding Fabricare Center we started with identifying the brand's attributes, personality and promise. Immediately words like: trust, loyalty, quality, professionalism, experience, friendliness, commitment flowed out. After identification of identity, we gave Fabricare Center a refreshed brand through design of a new logo and collateral.

When creating a brand identity for a company, there are three important lessons to remember:

  1. Branding is more than a logo. It is only one component. It should encompass your brand and represent your brand. Immediately people should see your brand and know what your company embodies. The logo is a way for you to express your brand.

  2. Consistency is key! Your brand needs to be represented the same throughout every piece of collateral. When you think Fabricare Center you immediately visual a hanger and their signature pink/red color. When you think coca cola certain images pop into your mind, that is the power of branding.

  3. Lastly, challenge the status quo. Establish your trademark, identity and own it.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong. Branding and rebranding are important aspects of a company and should be taken seriously. Here at Marketing Eye, we are excited to be a part of Fabricare Center’s rebranding and can’t wait to see the reaction.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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