One of my favourite clients is coming in to the office today to see her Marketing Eye Marketing Consultant and I am thrilled that perhaps I will get a sneak preview of her new collection.

Essjai Accessories is a Melbourne born business that was founded by Sofie Zoumis in the upmarket suburb of Malvern.

Sofie comes from a Greek heritage and is passionate about making women feel beautiful and like most women, loves jewellery.

Her pieces are so unique and stunning, that I wear a piece most days. Recently,  a stylist came to my place and I showed her the jewellery and she fell in love with it straight away.

Whilst she has a showroom in Malvern, her business model is party plan. Party plan is not how it used to be perceived. Even I am having one of her parties and am excited about the prospect of showing my girlfriends just how fashionable and unique Essjai Accessories are.

Party plan is a great way to make a little bit of cash on the side. Unlike the hardcore Amway sales consultants (not all – only the ones I have come into contact with!), its more about women enjoying each others company and going ’shopping’ together. Afterall, isn’t that what we all love to do. I hate going shopping by myself and love nothing better than having a girlfriend with me to ask their opinion.

If you are interested in having a job on the side or perhaps you are a mother and would love an excuse to meet new people and catch up with girlfriends more often, then check out

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Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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