Date: June 2021

Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.

A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.

How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.

Having run a marketing services firm for more than 20 years, I have seen an enormous shift in how businesses are engaging with firms and why a cost-analysis is imperative to staying relevant.

With so many options for businesses today, and many courting new hires in the area of marketing, there has been quantum shift in how businesses seek out a marketing firm, and why they choose one over another. Marketing firms that have been early adopters of technology, regardless of size, are emerging as the "must-have" marketing agencies for all size businesses. The use of data to navigate customer experience is critical to developing results-driven marketing strategies, so hiring a firm has become more an analysis of tech stack than people.

Startup business marketing firm

In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face. 

In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms: 

In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business. 

Content marketing focuses on creating relevant and valuable content for a targeted audience. A content contributor can submit their content to an organisation, adding value to its blog by providing a wider variety in both style and content. A contributor not only aims to provide value to the publisher but to build awareness around their own public profile.

Digital marketing has been a major component for businesses when they’re marketing their brand in the modern world. One of the best ways to efficiently utilise digital marketing is through the use of social media platforms. Social media platforms such as Facebook, Instagram and Twitter are a productive way to reach your consumer’s market.

The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful. 

The marketing industry has irrevocably changed to a point that no-one can predict how far technology will go in replacing marketing professionals in part, in completely over the next 10 years. The 'fear of God' has led to many marketers choosing other paths as the reliability of the marketing profession is no longer a safe bet.