Date: February 2021
Wednesday, 24 February 2021
10 Marketing Initiatives to Up Your Strategy Game
Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.
Published in
Marketing
Tuesday, 23 February 2021
How to challenge your marketing strategy to get better results
The marketing strategy that worked well in 2018/2019, may not be the best course of action in 2021. For a start, the world has changed, buyer habits have become more savvy and the economy has a major influence. As a marketing professional, it is more important than ever to better read the market and all of its dynamics to ensure that previous marketing strategies are challenged and B2B businesses build-out marketing strategies that are going to better connect them with their target audience.
Published in
Marketing
Monday, 22 February 2021
Clever ways B2B marketers are using Clubhouse
In December I was introduced to Clubhouse. The latest "hot" social media site that everyone is talking about that uses audio-only to connect you and your brand with others and build relationships. The Clubhouse social media platform mimics real-life interactions with no recording of conversations allowed, no option to "save" and once the conversation is done, it's literally gone forever.
Published in
Marketing
Tuesday, 16 February 2021
How to execute a successful B2B lead generation strategy
The first question we get asked when a new prospect calls our marketing agency is "how do I get more leads?" The answer is simple: Have a B2B lead generation strategy in place and make sure you have the resources and budget to execute it.
Published in
Marketing
Monday, 15 February 2021
What's holding back your performance
The other day, it occurred to me that a newer member of the team was still not doing something very basic in their role. It was simply a way in which emails are written to clients, with specific details pre and post a consultation.
Published in
Management
Tuesday, 09 February 2021
How Marketers are Adapting to a New Way of Thinking
With marketing campaigns being the key to the success of any business model, the way marketers think in times with such uncertainty has never been more crucial. In the wake of the COVID-19 crisis, the market will never be as we once knew it. Hence, the role of marketers has never been more important in laying out the ‘yellow brick road’ for business’ success.
Published in
Marketing
Tuesday, 09 February 2021
How mental health affects your work performance
Running a marketing agency, I've seen my fair share of people that have struggled with mental health issues and even struggled with some issues myself.
Published in
Management
Monday, 08 February 2021
B2B marketing for technology companies made easy
At Marketing Eye, we have an entire division that is focused solely on B2B marketing in the technology sector. Having come from a technology marketing background and started my first business solely focused on B2B marketing for some of the world's largest technology companies, it comes as no surprise that technology marketing would be such a huge focus for Marketing Eye.
Published in
Marketing
Friday, 05 February 2021
How to coach marketers to be more successful
If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.
Published in
Marketing
Thursday, 04 February 2021
What expectations should you have off your marketing resource?
With a new year beginning, many companies are reevaluating their marketing function within their business, and based on the resources available, are setting expectations for their marketing resources.
Published in
Marketing