Date: February 2021 - Page 2

A performance review often comes with a lot of trepidation, from both parties. When you put marketing, or marketers into the equation, that trepidation is two-fold and often is met with a sense of expectation versus reality and performance reviews can lead to marketers either being motivated to 'do more and be more' or leaving the company.

With an abundance of entrepreneurs entering the market, priming themselves for disruption and tackling the incumberants, entrepreneurs the world over are being forced, albeit at times relucantly to adapt to change, and adopt a new way of thinking.