Taking some good advice from a friend, I have been on the road to a new journey of self-discovery and it is a complete eye-opener.
When hearing this story, which goes beyond what I have just written and focuses heavily on the fact that she is a woman, I find myself compelled to re-educate anyone around me that believes that this behaviour and thought-process is acceptable.
As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve and invest in areas such as innovation and technology – but this is all not easily funded.
I came across a company recently that sparked my attention: Kabbage.
I'm in heavy business planning stage right now and I am looking for a lot of growth and development within our business. Our products need further development before August, and our APP must be finished for our clients, licensees and employees so that training and development as well as the marketing dashboard is at their fingertips.
I'm a strong believer in technology and how it powers performance. I don't hide behind the fact that I believe that marketing needs to reinvent itself and allow robots in, while still maintaining the personal touch. It's a hard combo and no-one really has it right. Marketing automation was supposed to solve this problem but there is no program yet on the market that actually does this well enough.
The human touch is still over-needed.
To keep abreast of what is going on in our industry and to maintain our position of leadership, we are working more on innovation and technology, while teaching new staff, new ways in which they can work to better perform for clients.
A catalyst for this is change is needed every year in a growing progressive company. You can't deliver upon continual growth at the rate we are aiming for without making sure you are a step ahead of the market - always.
People buy-in is instrumental and at my own fault I have sometimes forgotten that inclusion when I have impulsively developed a new or innovative process. Fairly stereo typical of an entrepreneur who is creative, but not acceptable and sustainable.
If your business hasn't:
Developed a business plan for 2016/17
Developed a marketing strategy that is not the same as last year, for 2016/17
Audited your processes for constant improvement across all areas
Set your sales goals and ensured all team members are across them
Invested in people management, development and growth allowing adequate budget for the year
Made innovation your number one motivator for staying on top
Bought a copy of Gazelle's and completed the two page template and shared with your team
After 17 years in business, I have created my dream job. I work for no-one. I answer to no-one. I go to work everyday with enthusiasm because I don't have to go to work - I just love every single bit about my job.
A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.
Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.
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