September 2010 - Marketing Eye
Bonjour! Yes, I have been in Paris, doing a bit of business and enjoying the beautiful Autumn Parisan weather.
Like many people that have travelled to the city of love, I am totally besotted by its beauty and the promises it holds for anyone that visits.
It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.
Some things don’t just look delicious – they are! Here is one of my favourite shops at Charles de Gaulle Airport in Paris. If you have a few Euros left in your pocket, be sure to pick up some of these sweets that are truly mouth watering. Their packaging also makes for the perfect gift.
Thinking that your leadership team need to go out and get some fresh air? Then head to Byron Bay, one of Australia’s most beautiful destinations where management teams can think more freely and enjoy the sunshine, beaches and bushland.
I read blogs every day. Some are good, some are terrible. It still amazes me though that the ones that are visited frequently, like Marketing Eye’s blog, tend to have information that is relevant to its target audience.
Blackberry takes on the iPhone
In the world of taking new hand held technology to the people, Apple sits head and shoulders above the rest.
Corona has always been ahead of the game when it comes to marketing. With years of memorable advertising campaigns that have ignited people around the globe to guzzle Corona Beers by the truckload, Corona has yet again successfully won the marketing kudos for their latest campaign.