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Marketing Blog tag: 'visual language' - Marketing Eye

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Displaying items by tag: visual language

Super blogger Jeff Bullas describes this age as the Age of Visual Culture, and in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true. 

Visual content has become a universal language. It is Esperanto in image form and has people from all over the world sharing the language with each other. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Published in Marketing
Monday, 11 August 2014 00:00

The art of visual artillery

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.


Friday, 18 June 2010 11:01

Think about your brand as a person

This morning I was chatting to my creative director about a client. I was reminded that as a marketer, we often forget about the small things that make our client’s brands so special and unique because we are too busy doing rather than looking at the brand through pictures.
Published in Marketing