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Tag: technology companies

The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.

Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Published in Marketing