Tag: social media campaigns
Building Trust Through Thought Leadership in B2B in Australia
In the realm of B2B marketing, establishing trust is paramount. Businesses seek partners who demonstrate a high level of understanding, commitment, and expertise. One effective way to establish trust is through thought leadership, where businesses position themselves as experts and influencers within their industry. By sharing insights, expertise, and proven practises, companies can build a reputation as an industry leader, fostering trust and long-term relationships with their audience.
Allflo - Building and Construction Services
Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.
Harnessing the TikTok Boom: The Ultimate Guide for Marketers
TikTok's popularity has experienced a noteworthy surge, especially among younger users, currently counting over 1.92 billion users globally. It's a pretty safe bet that this figure is likely to double in the years to come. TikTok has positioned itself as a platform for engaging content, delivering considerable value for businesses and marketing endeavours, extending beyond personal use. In this guide, we'll steer you in the direction of harnessing TikTok for your business needs and assist you in achieving your marketing goals.
5 marketing tactics to AVOID!
No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.
How Social Media Campaigning = ROI
The past few years has seen us as marketeers witness the tip of a technological iceberg.
In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day. Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.
Are marketers not taking their own advice when it comes to social media marketing?
We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.
So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.