Tag: robotic marketer - Page 4

At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?

My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,

When I first developed Robotic Marketer I knew that I had to connect to a very large audience. No technology can be powerful without valuable feedback. Every piece of feedback, good and bad, helps developers fine-tune their technology to provide a better solution for the end customer.

There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.

As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.

When a problem arises in business, there are many ways to tackle it. When it keeps happening, that's when you need to take stock and re-think what you are doing. That's what one company did and the results were astounding.

I'm sitting at the airport about to hop on my next plane. I dress the same way every flight for comfort; a Nike pant, Armani knit, Nike shoes and jewellery. I wear a scarf to lift the outfit just in case my luggage goes missing at the other end, and I always pack a pair of heels in my hand luggage. I am ready.

Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.

It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right. 

An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.