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Tag: robotic marketer

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Tuesday, 08 May 2018 04:53

Robotic Marketer

Marketing Eye was engaged by Robotic Marketer to name the company, develop a brand, develop a website and marketing collateral including investor decks and sales decks. The name was developed by the founder of Marketing Eye Mellissah Smith, and the brand developed by a highly talented intern. The website was designed and developed in-house and all communications, stationary and investor decks are done by the creative and copywriting teams at Marketing Eye Melbourne.

Robotic Marketer website


Robotic Marketer website

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Published in Portfolio
Thursday, 11 January 2018 01:50

How to build a new life from scratch

The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Published in Mellissah Smith
Friday, 15 December 2017 07:33

There is no place I would rather work

When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Published in Marketing
Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 
Published in Management
Thursday, 02 November 2017 08:13

What the future workforce looks like

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
Published in Marketing
Friday, 11 August 2017 08:17

Playing with the big boys

In not so many words, the other day I was told that I couldn't play with the big boys because they had more money and could get a software solution out faster than I could. It was devastating to hear, but it was the second time this person who I respect immensely has said this to me.

Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Published in Entrepreneurship
Thursday, 10 August 2017 12:56

3 Things that are changing my world

Sitting at my desk that overlooks the Sydney city skyline and harbour, I often look out and cannot appreciate more just how fortunate I am.

I work with immensely talented people, who put their heart and soul into their jobs. I mentor people that are not only appreciative, but really good people. I am mentored by what I consider the best of the best, although I don't always think so when I am 'wrapped over the knuckles' usually because my focus is on the 'new shiny toy' and they don't want me taking my eye off the ball.
Published in Mellissah Smith
If I was to say to you that I was able to give you a marketing strategy that guarantees a competitive advantage - would you say yes?

In fact, would you sign up now, knowing that it is highly unlikely that your competitors will get into the top 100 signup, which will complete the testing of the robot?
Published in Marketing
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