Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.
I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not.
But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom.
It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.
But that's not new.