Tag: retailers

For apparel, footwear and workwear retailers, that question often becomes most urgent around stocktake. Stocktake is when many retailers discover what they already suspected: too much stock in the wrong sizes, missing fast-moving colours, inaccurate inventory, manual reporting problems and products sitting in one location when they could have sold in another.

By then, the cost has often already hit the business.

That is why Marketing Eye, Robotic Marketer and StyleMatrix are hosting What Retailers Need to Know About AI Before Their Next Stock Decision, a webinar designed for small, single-store and multi-store apparel, workwear and footwear retailers wanting better control over POS, inventory, automated stocktaking and size and colour matrix decisions. The flyer positions the webinar around POS, inventory, automated stocktaking and size and colour matrix management for retailers who need better control over stock decisions. 

Retailers sometimes face a lot of challenges in reaching their target audience effectively. Implementing solid marketing strategies can help them make a significant difference in engaging customers and boosting sales. Here are ten marketing strategies that retailers can employ to improve their reach and impact.

Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.

On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do.