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Marketing Blog tag: 'retailers' - Marketing Eye

Thursday, 21 May 2020 08:45

Facebook crushes it with online shopping

Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.

Published in Marketing
Wednesday, 04 November 2015 17:24

What new retailers are doing differently

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.
Published in Marketing
Thursday, 26 May 2011 11:02

Retail is dying

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
Saturday, 22 May 2010 14:37

It’s sale time!

On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do.