Marketing Eye Blog

Marketing Eye Blog

Tag: Recruitment - Page 2

Thursday, 06 April 2017

Marketing Executive Sydney

How would I describe Marketing Eye in a few words? Hard working, innovative, results driven, tech savvy and passionate.

Marketing Eye Sydney is looking for a passionate and innovative individual who is ready to drive change and take their career to the next level. Why are we looking to recruit you? We’re expanding our office and in doing so, we need you.
Published in Marketing
I have been reading over the past week or so about the rise and fall of 1-Page, a public listed company on the ASX, headquartered in the US.
Published in Entrepreneurship
The lines blurred sometime in the last 10 years, but I don't know exactly when it happened.

Having started my first business at 25 years of age, specializing in technology marketing, I thought I had it all. A marketer who understood technology marketing and who could talk the talk which at that time seemed to be, the height of the dot com boom, the most lucrative marketing position one could hold.

Then of course, someone came along and started talking about company culture, and marketers took a turn to start embellishing the on-boarding process of new recruits, with a mixture of "people marketing" with "technology marketing" - and for a time, that was all the rage. It seemed to be the only thing people were talking about and marketers started to play a role in human resources, giving recruiters and in-house HR managers the tools to "sell their brands" like they were a front line sales executive needing to close the deal in order to reach their quotas.
Published in Marketing
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