Blog Image1

Marketing Blog tag: 'mobile' - Marketing Eye

Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Published in Marketing
Wednesday, 19 November 2014 00:00

5 of the best mobile marketing campaigns

optin-in-blog
Brand communication via our smartphones is nothing new, however marketing agencies, retailers and other savvy businesses are now making better use of the tool.


According to eMarketer, mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected to rapidly accelerate.
Published in Marketing
Thursday, 07 October 2010 10:35

Optus says NO! not Yes As It Proclaims

I am sure you have heard many times before my issues with Optus. I can’t believe the bad service continues. They take no responsibility for anything yet again, I have gone 1 month without a mobile phone. Twice in one year – now that’s a record. Last time was 7 weeks thanks to Optus.
Published in Management
Tuesday, 11 January 2011 12:16

Social Media - Mobile in 2011

screen-facebook-300x168Like many of my friends, clients and colleagues, I have a facebook page. I use it to keep in contact with friends and of course for marketing. Before I had an iphone, I hardly ever checked my facebook page and would often give my password to friends who liked to know who was up to what, but didn’t want to succumb to the social media revolution.
Published in Marketing