Tag: marketing - Page 11

Oftentimes, these terms are used interchangeably…

But they actually mean two different things.

Think of it like this…

You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.

The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.

So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.

As marketers, when creating a strong marketing strategy, the need to dive deep into all the components of the strategy including sales is paramount. There has long been a challenge that sales and marketing don’t talk enough to each other, and no marketing strategy is effective without understanding the sales process and in particular, sales enablement and the role it plays in reaching key goals.

A B2B marketing technology stack or ‘tech stack’ is a term for technologies used by B2B companies to help them automate, perform and report on various marketing activities efficiently across different channels. The combination of tools that are most suited to your business can vary depending on your industry, business size, budget, and your goals as well as priorities.

Customer loyalty is one of the most essential elements in marketing. Customer loyalty schemes generate an observant, long-term relationship between customers and the business. In other words, loyalty schemes are designed to maintain existing customers to stay and keep purchasing goods from your business. This blog discusses whether loyalty schemes are effective for business growth.

If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

We have seen a significant shift from traditional marketing to an integrated marketing approach in recent years. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively in an authentic manner. Developing a PR plan is an essential part of marketing strategy and a powerful management tool for companies to connect with target audiences, make connections within the community, creating brand awareness, and building its brand image.

Reformation of the digital space has allowed marketers to gain a diverse range of data, allowing people to create the most catered e-commerce experience possible. These data metrics vary from geographics, demographics and other behavioural or psychological data sets.

Utilisation of these data will allow you to create content solely catered to a niche/broad consumer base. By successfully evaluating and employing the correct marketing strategies for an existing consumer base, conversions are projected to increase.

Technology is the future of everything. Similarly, Marketing is a need of every business. There is an incredible amount of competition with the rising number of tech firms. Each company must bring their best game forward in terms of marketing to attract and grow in this competitive environment.

Communicate. Connect. Convey. Podcasting provides an audio-based platform for brands to do exactly that. So, why is this increasingly popular media vehicle being used as a marketing tool? And why should you get involved as a marketer?