Tag: marketing team success

In today’s uncertain economic realm, businesses are often compelled to make tough decisions, including downsizing their teams to simplify operations and reduce costs. For many companies, the marketing department, being a significant operational cost centre, often comes under scrutiny. However, reducing the size of your marketing team does not necessarily mean sacrificing the effectiveness of your lead generation efforts.

Here's a strategic guide on how to downsize your marketing team while still maintaining, or even increasing, your lead generation capabilities. 

For any business to thrive, it needs to have a solid marketing strategy in place, and a team to execute it effectively. But how can you measure the success of your marketing team? How can you tell if your team is performing well or not? The answer lies in using the right metrics.