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Friday, 05 August 2016 15:26
Kicking some serious goals and knocking the business plan out of the ball park
We are quite the fancy pants of marketing of late and have delivered a business and marketing plan for our own company that is one of the best I have ever seen. We haven't focused on our old-style corporate internal document, but instead, a fully engaging interactive and KPI orientated presentation that has inspired our team to do more, be more and conquer quite a few goals.
Published in Management
Tuesday, 24 February 2015 08:38
5 entrepreneurs who failed before achieving enormous success
The sharks were circling. Their prey nervous. Beads of sweat popping and streaking. Hands raised to wipe their brow. Vocal chords faltering. Knees buckling under pressure. Sensing weakness the sharks go in for the kill.
That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing
Friday, 17 January 2014 08:22
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
Published in Small Business Marketing