Tag: marketing objectives

Marketing is critical for any enterprise, and an effective marketing strategy requires a well-balanced budget. When allocating funds for marketing, companies face a challenging decision between traditional and digital marketing.

92% of SaaS startups fail within three years. So, if you are looking to start a SaaS company, keep in mind that the odds are not in your favour, and you know, based on that, the market is brutally competitive.You can, however, significantly increase your odds of succeeding by paying attention to what most SaaS companies often overlook.

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.