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Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.
It pains me to remember when the business was just me. Even though I have always had staff, I remember when they couldn’t make decisions without me and I worked 16 hours a day just to ensure that everything was 100% perfect.
It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye.
When I speak to any really good communicator, and ask them what is their secret, they always say that they listen.
Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often the most powerful thing you can do.
Every day is a learning curve. Whether its on the job, our relationships with people or general life experiences – we all learn and if we don’t then we take a backward step.
Today was an extraordinary day and for me, not in a good way.
It has been crazy here at Marketing Eye – ever since Leonardo DiCaprio disguised himself in the movie as someone an Australian businessman knew and said he was from Marketing Eye.
Are you holding back your own business? Are you the reason why sales aren’t what it should be?
Day after day I speak with entrepreneurs who have a great business concept, excellent service and are in general really nice people, but they don’t know how to sell themselves nor do they know how to put their best foot forward.
You might remember a few weeks back I mentioned giving a presentation to a group of image consultants and stylists. Since then it seems I’ve been talking with loads of people about how difficult it is to maintain a fresh and stylish look. How you present yourself is so important in your career as well as personal life.