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Marketing Blog tag: 'holiday' - Marketing Eye

Wednesday, 17 June 2020 16:41

Tourism Authority of Thailand - Tourism

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

 

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Published in Portfolio
Wednesday, 17 June 2020 16:35

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online.
The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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Published in Portfolio
Monday, 01 August 2011 03:15

A holiday is good for business

I've written pages and pages of notes whilst lying by the pool. I have recorded podcast after podcast in my hotel room whilst awaiting dinner engagements, meeting up with friends or going to the beach. And, I've written a new business plan, marketing strategy and information memorandum - all in one week.

Now, that may not seem like a holiday to most people, but as an entrepreneur, having a holiday is more about letting my body relax and freeing my mind from any stresses. If ideas and innovations flow from being in this relaxed state, then jotting down some notes, really isn't too difficult at all.

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If we didn’t know it before, we sure know it now. Technology has taken over the world. Soon, this blog won’t need me to type up stories every day. I will be replaced by a piece of technology that comes up with new and innovative stories all by itself – and it will be funnier, more interesting and less expensive.

Published in Mellissah Smith