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Marketing Eye Blog

Tag: email direct marketing

There are misconceptions that email marketing is an outdated and ineffective form of advertising against the advancements of modern technology. Email marketing is in fact far from dead. Statistics evince that 90% of adults and 74% of teenagers regularly check their emails.  Although email is evidently not the most up-to-date form of marketing, it is still regularly used by consumers and thus should be utilized correctly in your companies marketing campaign. It is ‘one of the most popular, cost effective and highest performing marketing channels currently available’. That is why it is integral that your marketing team perfects your email marketing strategy.

There is extreme importance in the very first email marketing campaign you run. First impressions are everything, and your marketing team should ensure that the imprint of your company left in the consumers mind is positive. From the first email marketing campaign you organize you are creating your first client list, forming relationships with whom are regarded as your loyal customers. The format and information in this campaign will also leave a long-lasting impression pertaining to your brand identity in the consumers mind. There are many advantages of email marketing, however your company will only be able to benefit from these if this form of advertising is executed correctly the first time. There is no coming back from incorrect greetings or unappealing email designs. Those kinds of mistakes remain engrained in a customer’s memory. 

Published in Marketing

In 2018 alone, 124.5 billion business emails were sent globally each day. This figure has only risen in the years since. Hence, email direct marketing is currently the most popular, cost-effective and highest performing marketing channel currently available, offering companies a direct line to the consumers. However, with so many emails inundating consumers’ inboxes, it is crucial that your emails stand out from the crowd. Therefore, curating effective content is key.

Here are 6 ways that you can write effective content for email direct marketing:

Published in Marketing