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Marketing Blog tag: 'consumer' - Marketing Eye

Displaying items by tag: consumer

When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.
Published in Marketing