Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.
Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.
While one-way communication is almost dead and buried, there seems to be an influx of 'worried' retailers out there who are scurrying to put the latest 'offer' or 'promotion' in everyone's letterboxes.