Date: February 2023

For the past 8 months, I have been going to pilates. It’s something that I never did more than ‘on occasion’ for most part only when I arrived from a long-haul flight from Melbourne to Los Angeles. The hangover from the past few years has slowly disappeared and after the first quarter last year, I started to rethink life. 

The world is becoming increasingly interconnected. As a result, businesses are expanding into international markets to take advantage of new opportunities. With the rise of globalisation, companies need to understand the significance of marketing in a global economy. Reaching international markets presents a massive opportunity for businesses to increase their revenue streams and establish a solid global presence. 

Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.

Marketing is a multi-faceted field that requires a diverse range of skills and expertise. While effective marketing is essential to establish and maintain brand recognition, drive customer engagement, and ultimately increase revenue growth, this is only possible with a strong marketing team. A strong marketing team gives a business the resources and expertise necessary to develop and execute comprehensive marketing strategies. It can also facilitate and boost brand recognition, customer engagement, and revenue growth.

Guerrilla marketing is a unique and innovative approach to marketing that is gaining popularity in today's fast-paced and highly competitive business environment. With traditional marketing methods becoming less effective and more costly, businesses are turning to Guerrilla marketing as a cost-effective and flexible alternative to reach their target audience.

In today's digital world, social media has become an integral and indispensable part of our lives. Not only has it completely transformed the way we communicate and interact with each other in our everyday lives, but entirely revolutionized the way businesses operate, opening new avenues for businesses to connect with their target audience. With billions of individuals using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, it has become one of the most effective ways for businesses to connect with their audience in real-time, boost their online presence, and build a loyal following.

Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.

For any business to thrive, it needs to have a solid marketing strategy in place, and a team to execute it effectively. But how can you measure the success of your marketing team? How can you tell if your team is performing well or not? The answer lies in using the right metrics.

Using retargeting as part of a digital marketing strategy is a powerful way to reach out to your target audience and drive conversions for your business. Retargeting lets you display targeted ads to people who have already shown an interest in your products or services, increasing the likelihood of a sale.

Companies must continuously strive to differentiate themselves from their competitors in today's highly competitive business environment to win over and retain customers. One way to achieve this is by adopting a customer-centric approach to their marketing efforts.