Date: November 2022

There is something that has always struck me about marketing consultants in Melbourne – strategy. There are few marketing strategy consultants in Melbourne that don’t use strategy as the draw card to work with their marketing and branding firms.

TikTok is based on a content graph rather than a social graph, so content is at the heart of the platform. Our content preference delivery methods shape TikTokers' behaviors and creative styles, keeping them inspired and energized through diverse discovery. Allowing TikTok to lead the way requires you to keep our community and their creative preferences in mind when developing your materials.

The first 'e' businesses took off in the early 1990s and never looked back. The internet has grown exponentially in the thirty years since then. The main advantage of digital commerce is that you can reach a diverse range of prospects all over the world in relatively short periods of time while spending much less.

Whether you're an entrepreneur or a marketing consultant on the job, you want to make a good impression during networking events. The beautiful thing about networking events, however, is that they may benefit you whether you're an experienced business owner, a beginner, or an employee. Networking can be done in a variety of ways; online and in person. As a marketing consulting firm, we find that we get the most benefit out of in-person creating valuable connections. However, I've made some really great friends and met clients via Twitter - which has had a high impact on my business over the years.

Coschedule shared an important statistic last year that you are 414% more likely to achieve your business goals with a documented marketing strategy in place. For marketing consultants like us, this was a godsent because so many businesses want to fast track their marketing and skip strategy - to their detriment. Their questions are always,  "Why do you need the right strategy in place?" Well, the answer is simple; would you go onto a football field without a plan in place, without the right game plan. To help grow your business, be more productive with resources and budget and ultimately to increase sales, your business needs a marketing strategy. Furthermore, it needs a data driven marketing strategy aligned to your small business goals.

Email marketing, on the surface, refers to a marketing method that is conducted by sending emails. However, more than 40% of B2B marketers believe email is the most critical component of a successful marketing strategy. Email also has the potential to have the highest return on investment of all marketing channels, with a $52 ROI in 2019. Therefore, successful email marketing is about building relationships, generating sales, and gaining profits.