Date: October 2022

What is B2B Advertising?

As the name implies, Business-to-business advertising refers to marketing products or services to other businesses and organizations. It holds several critical distinctions from B2C advertising, oriented toward consumers.

In today's age, digital landscapes have taken over many industries and will continue to rise. The marketing industry is no different, quickly transforming from a low-tech industry to an industry that spends a significant portion of its time and budget on utilising and managing technology.

What is S/4HANA?

S/4HANA is an ERP business suite based on the SAP HANA in-memory database. It is the centre of SAP's strategy to allow customers to modify existing business processes and models or create new ones. In addition, it will enable companies to analyse business data and transact with other companies in real time.

The world is changing daily, and revolution has significant implications for every business sector. The 21st century has seen significant technological developments, digital transformation with no signs of slowing down, and changes in the game regularly.

I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.

As the world becomes more digital, we access cutting-edge technologies that streamline and quicken our daily tasks. However, due to the worldwide pandemic, the financial sector is particularly vulnerable to the great push of change associated with the adoption of digitalisation. Because of this, many industries are being pushed to embrace digital technologies and develop a digital mindset more rapidly.

Life science businesses are growing faster every day. The amount of data being generated is tremendous. It makes it harder and harder to accumulate information without some help; that's why companies have started to embrace cloud-based technologies. Life science businesses are no different.

I started my internship at Marketing Eye a year after I graduated from RMIT University, and yes, I graduated during the lockdown.

When I applied for Marketing Eye, I applied with no expectations on whether I will be accepted for the role or not. When I received the call back from Vedika and got accepted, I was thrilled to start experiencing what it’ll be like working in a field I’m passionate about. 

I remember the first day so vividly.

I remember feeling really happy on the way here, thinking, 

“Wow, Nate, you’re here now. Marketing Eye allows you to show the world what you’re made of. Let’s get it.”

I started my internship at Marketing Eye when I had just finished my first university semester. I aimed to find a part-time internship where I would be able to learn and enhance my skills in the professional world. I applied to Marketing Eye without expecting to be accepted for the role. However, when I received the confirmation call, I was ecstatic, as this was my first achievement in a new country. Furthermore, marketing has always been my field of interest, so a Marketing internship was exciting.