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Cameron Construction is one of the largest and most successful supplier of labor hire and machinery for mines and construction in Papua New Guinea. They work with some of the world's biggest companies providing a skilled labourforce for construction and mining projects. Marketing Eye is their outsourced marketing department managing all aspects of their marketing needs from the development of marketing strategies and rebranding the company through to the development of a new website and social media campaign.
Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more responsive than ever.
As an ambitious and newly minted technology, Osler initially didn’t have the branding or communications to match the scope of its offering. The company approached Marketing Eye to help develop and execute an online presence that would not only communicate what the company was about, but speak personally to and resonate with the brand’s target audience. A comprehensive design and web development process involved personal consultation with the staff at Osler. Marketing Eye’s experience in the medical technology field and leadership in healthcare design and web functionality assured confidence in the project. The close collaboration between Osler and Marketing Eye was evident in the end-product’s specific execution to meet the designated requirements.
WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimising the risk to the end user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.
WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality lead in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user friendly micro site that showcases leading products and provides businesses with guidance on infection control and waste disposal.
Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users. Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.
To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a micro site to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged achieved brand awareness, name recognition and developed a brand identity.
Crystal Clear Ear are a dedicated ear cleaning clinic in various locations around Melbourne consisting of 16 Div 1 registered nurses. They have a specialised competitive edge, which is microsuction a gentle water free removal of ear wax, dry skin and foreign debris from ears. The marketing strategy implemented by Marketing Eye was focused on awareness, which was achieved with the creation of advertising posters, informative brochures and social media campaigns.
Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and a redevelopment of the website was undertaken, to match the new branding.
The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.
Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.
The outsourced marketing efforts of Marketing eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise.
Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.