April 2020 - Marketing Eye
FRANdata established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. Marketing Eye functioned as thier outsourced marketing department and was able to implement a print and digital marketing strategy to elevate the brand's presence in the market.
Soltech is Atlanta’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are customised to their client’s unique requirements.
As a leading marketing agency in Atlanta, Soltech employed the help of Marketing Eye to help build their brand and develop and implement a marketing strategy aligned to their business goals. For the purpose of increasing brand awareness and establishing a steady stream of leads, new collateral and content was developed in line with a key messaging and style guide for effective communication and strategic dissemination through an integrated marketing effort.
Soltech is a premiere software development firm providing custom software solutions for businesses seeking an alternative to larger expensive consulting firms. Services range from strategic level technology consulting, to design and development of web, mobile and data solutions, and recruitment of top technology talent. The outsourced marketing department of Marketing Eye worked with Soltech to design and produce printed material including informative booklets and business cards. The marketing efforts have provided Soltech’s clients a greater understanding of the business and services available in addition to strengthening overall brand awareness.
Marketing Eye Magazine is recognised around the world as a leading source of insight into business, entrepreneurial and big picture stories. The publication collates ideas and instances of thought leadership and moving outside the box and applies these to marketing and commerce across the world. Past successes inspire future ones and Marketing Eye Magazine enables this by analysing some of the most creative and unique technological, business and travel stories out there.
Quarterly issues provide rare and perceptive insights which can inspire changes in your own business. By collecting and studying the latest news and disruptions, Marketing Eye Magazine presents a fountain of knowledge rife with wisdom and ideas for application in your own organisation and personal life. It’s not just about the facts and the figures, but the spirit of ingenuity as well. The publication offers lessons and guidance that go far beyond managerial and operational notions, but into the realm of philosophical and existential. The Magazine takes pride in featuring the most inventive and resourceful stories of our clients. Our stories are curated and our features written to give you a voice and direction.
Ultima Building Group is a luxury building company based in the Sydney Metro area specialising in new home builds, renovations and extensions. The husband and wife duo behind the group have 18 years of experience and focus on all parts of a build, from council plans to interior design. As part of the outsourced marketing efforts by Marketing Eye, a redesign of the website to improve functionality and enhancing search engine optimisation were launched. There has also been a start up and development of their social media channels including lead generation campaigns on LinkedIn. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph, Western Weekender and Bloomberg.
Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.
Cornell Diesel Systems are an advanced diesel fuel injection service, repair, and parts solution provider based in Melbourne. They specialise in high-quality services and innovative technology that is at the forefront of the diesel engine sub-systems industry. The outsourced marketing department spearheaded marketing campaigns through events and produced marketing assets such as brochures and product sheets. To create brand awareness Marketing Eye controlled its public relations and branding for campaign-specific advertising.
Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supply, source and distribute to Australia’s largest construction projects with a strong emphasis on sustainability and green technology. The journey involved developing a new logo which could represent the brand and appear on newly designed letter heads, brochures and their website. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.
It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.
Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company.
Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.