The adventures of the past few weeks have been absolutely phenomenal. Through travel and meeting people, my vision for work and life has become so clear that I literally cannot sleep with anticipation.
My life is full, but we all know that we should leave some room for the unknown. If we don't, something may pass us by that is a once in a lifetime opportunity, or something that we will never get back.
In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.
I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.
Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.
So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:
Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
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