June 2012 - Marketing Eye
While no-one seems overly surprised that a divorce is imminent for Hollywood royalty Tom Cruise and his young wife Katie Holmes, the world has all of a sudden gone mad over the fact that in her divorce application she did not mention pre-nuptial agreement. Is this because there is a legal contract in place?
They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.
As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.
He is already a superstar and it is easy to see how his future will unfold.
Raising brand awareness and separating yourself from the masses has become a fundamental aspect of running a successful business. While it's important for a brick and mortar company, it's almost a necessity for an online business that operates on the global scale. To take your business to the next level, let's talk about some surefire ways to improve your brand awareness and reach more of your demographic.
It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.
Marketing Executive - Melbourne based
In my experience, I have not yet worked with a company in this sector that doesn't have great people representing their brands. What is unique is that many of these companies, no matter how competitive it is, work with other companies in the same area to fulfil the needs of their clients.
For many small business owners, we are now down to the business end of the year. To make a dollar or for some, to survive another year.
While it has been tough and most small businesses can attest to this, those who are investing in their product and service offering, are fairing better than those who are saving every penny and hoping for a better day.
I am an optimist in every sense of the word. My glass is half full and there is a lot more left in the jug. But as I use positivity to spearhead my next steps, I am acutely aware that 'having all your ducks in a row' is paramount to not only surviving but growing your business and moving forward.
As a small business owner, there are many things to consider:
Have you ever been stopped at a traffic light and made a false start when it wasn’t your green light? Three colours control the daily commute of billions of people around the world, green means go, red means stop and yellow means slow down. To most people.
These colour associations are universal and worldwide. So if colours can tell us when to stop when to go, what else can it tell us to do? What is the colour of your brand telling customers to do?
I was sitting outdoors at a Japanese restaurant when it happened and at first I thought my friend was moving the table with his legs. When it was clearly not him, we both looked on in amazement.
Then, a Japanese chef came racing out and asked us if we felt the earthquake. We both said yes, and I told her that I thought it was exciting, "My first earthquake".
That went down like a lead balloon. Of course, in Japan, earthquakes are very dangerous and has killed thousands of people - so in rememberence of that, being excited by it, may not be in seen in the best light. I remember when this happened in Japan. It was incredibly sad.
Moving on from that, the earthquake certainly was "trending" on all social media and within minutes there was a picture up on facebook with a table and four chairs. One had fallen over. I then saw that same image posted on at least 100 facebook accounts. The world of viral marketing.
Which leads us back to marketing.
Here are 5 tips on what small businesses can do to improve their marketing efforts in the next 12 months are:
Businesses that do not engage in a strategic marketing plan, often find that they are chasing their tail. They fly by the seat of their pants and have no real sales and marketing strategy in place. Instead of being proactive, and placing key performance indicators behind each and every marketing investment, they generally go with 'gut instinct' or what is available at any given time.