August 2011 - Marketing Eye
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.
If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.
People every day, all over the world, get this devastating news. We hear about it, we read about it and we watch it on our television screens. But what happens when this news is much closer to home?
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
To build an extraordinary team, you need extraordinary people. People that are inspired, that create their own opportunities and who want to make their mark on the position so that in no time, they get career opportunities for advancement and the world is literally their oyster.
But how do you get these people to come and work for you when you are a small business? The answer is marketing. Now, as a company, we have failed miserably in attracting the right people for the job because we don't market the positions - we post them!
That's now going to change. Thanks to the awesome marketers on the team and an inspired point of view, we now are looking to create the ultimate marketing outfit - not just deliver great work.
What do you think of this?
Let me assure you, if you follow the same marketing campaign as other industry sectors - you will fail.
There are so many amazing, giving people out there that dedicate their lives to helping others. They ask for no recognition or endorsement and are simply people who care about others that may not be blood relatives nor may they be people they see past a day, a week, a year.
Ozchild is a non profit organisation that needs your support. They help children who have no where to go, are abused, and whose parents cannot look after them for one reason or another.
They may have fallen to the way-side in the Australian Education System and in desperate need of alternative learning.
Whatever the case - they need your help.
If you are business, think about ways you can work with Ozchild to raise money, give support or provide resources. Simply by making a small donation, it is helping children in Victoria.
From being a Foster Carer through to lending your support in community events or volunteering in their office. Alternatively, if you have some spare cash or fancy a tax deduction, why not make a donation to www.ozchild.org.au.
Your support is appreciated.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
He said, "So you have come here to sell to me!". I was mortified! I don't sell, I market! I was simply presenting an opportunity for Silicon Graphics to market themselves to the IT industry in Queensland and to gain profile. Then, my job was to ensure that they received the publicity and profile that is commensurate with their dollar value sponsorship.
The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.