Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: US - Page 2

Wednesday, 09 April 2014

Beware of the global startup

When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated technology platforms, media and education, to businesses that had revenues of $1 million to $200 million.

Primarily, the companies that would be ideal clients were one's that were entrepreneur-led, like me, and who had a dream to significantly grow their businesses and mostly be industry game-changers - although the latter wasn't exactly necessary.

In the early days, we had hurdles. The first was our own mind-set of being use to working with funded startups or medium to large corporations and shifting the way we interacted, engaged and nurtured our clients to success to cater for burgeoning SMB market.

It took time. More time than I ever imagined. 

Bill Gates dropped out of college to start Microsoft.

Jeff Bezos quit his lucrative job on Wall Street to drive to the other side of America to start Amazon.

Donald Trump faced personal bankrupcy at one stage taking risks.

So, is moving to the US and starting Marketing Eye, such a risk afterall?
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