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Marketing Blog tag: 'sweaty betty' - Marketing Eye

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I must confess, I am a slow adopter of Instagram. It's not because I didn't believe that it is a good marketing medium or any less of a social media must-have than Twitter, LinkedIn or Facebook - but due to the fact that there is only so many applications a person can learn well before you have a major overload and start becoming ineffective.

My business does a little B2C but to be totally honest, we are more B2B marketers than B2C.

Instagram has more than 75 million daily users, and accounts for more than 13% of all internet users. So, why did it take so long to adopt this powerful marketing medium? The truth is that many marketers are slow and lazy for that matter, and have not adopted this medium as fast as they should have and are now failing to provide clients with the right marketing mix to powerfully promote their products and services.
Published in Marketing