Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends.
The company needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order to generate more leads, we produced marketing collateral with a company brochure focused on subscription and accompanying business cards.
Marketing Eye was approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.
How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about customer service and their "I don't give a F***" attitudes.