When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognise and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Horan and Bird media print
From a new corporate identity in the form of a logo to executing the new brand on all marketing platforms, Marketing Eye is very proud of the work that has been completed for Elysian Energy. We have developed a new website, marketing collateral and lead generation campaigns. Check out their website and marketing online and you too will be impressed!
Elysian Energy Website
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.
Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl.
Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.