LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne LaManna Direct offers a trusted online ordering service to save you the frustrations associated with shopping in store.
Marketing Eye was engaged by LaManna Direct to design and develop their new website. The website provided LaManna a successful digital presence with customers able to shop their products online and have them delivered directly to their home. The website helped to further generate brand awareness and develop LaManna as a strong leader in the industry. Furthermore, Marketing Eye developed information brochures enabling better brand awareness and understanding of the company’s services.
Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With and expertise in carpentry and joinery they offer all round building services, from conception and design to completion of the build.
The core strategy implemented by Marketing Eye, was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognise and setting up a visual identity. Below, we have some essential considerations for your logo creation process.
Horan and Bird is a subsidiary of Origin Energy and specialise in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird, which is their continued commitment to be transparent in its communications with customers. The newly developed website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. Marketing Eye contributed to that growth by developing advertising materials for billboards and bus stops, as well as information booklets and business cards. All marketing collateral created matched the brands vision and redesign, as well as its parent company Origin Energy for one consistent brand story.
Horan and Bird media print
Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.
Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page.
Elysian Energy Website
Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.
Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl.
Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.