Marketing Blog tag: 'lead generation campaigns' - Marketing Eye

Asimpa is a leading provider of project support services and erosion control products for the commercial, pipeline, oil, gas, power and energy industries in North America.

Marketing Eye was engaged a Asimpa's outsourced marketing department. Our expert marketing consultants brought to life the Asimpa experience through building their new online portal. This new portal acts as the gateway for clients to gain a better understanding into the services Asimpa provides, as well as allowing them to engage and make any inquiries into their services. As part of the marketing strategy, new collateral was delivered by producing business cards and information brochures, helping to educate and direct clients to Asimpa’s services.


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Published in Portfolio
Thursday, 14 February 2019 17:28

Lokaway - Storage - Gun Safety

Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.

Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.

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Published in Portfolio
Thursday, 14 February 2019 16:40

Allflo - Building and Construction Services

Allflo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. Allflo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing strategy was designed to breathe fresh life into the brand by redesigning and updating their website. As part of the redesign we developed content by creating blogs, writing case studies and completing website updates. As part of the rebranding, Marketing Eye created and designed signage and brochures to help create brand awareness. Continuing on with the brand awareness strategy, we created monthly social media content calendars and delivered that content across all of their channels.

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Published in Portfolio
Wednesday, 30 September 2015 14:59

Do's and Don'ts of Marketing Automation

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Published in Retail Marketing