Tag: customer lifetime value

One of the reasons why the field of marketing is so exciting and popular is because it keeps evolving on a daily basis. The only way to succeed at every step of the way is to continuously learn, adapt, and explore. While digital marketers strive to access new platforms and take unique and creative approaches with effective content marketing to reach their target audience and keep them engaged, there are also certain technical factors that can be extremely beneficial when utilised. One such factor is influencer marketing models.

For any business to thrive, it needs to have a solid marketing strategy in place, and a team to execute it effectively. But how can you measure the success of your marketing team? How can you tell if your team is performing well or not? The answer lies in using the right metrics.