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Marketing Blog tag: 'colour' - Marketing Eye

Tuesday, 17 March 2015 08:48

How to use colour to define your brand

I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in Marketing
Monday, 20 February 2012 07:43

What design is better?

As a marketer with 20 years experience, I am always trying to figure out the psychology behind why a client picks one logo over another, or one way of doing things over another.

Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.