Minimalistic Magazine is a new start up, quarterly magazine focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness.
Sometimes, they have insight that perhaps marketers do not. Mostly, they just like a particular colour, font style, identity mark or a way of doing things that may not quite be up with the times.