May 2009 - Marketing Eye
Some people turn on the television to laugh, others to be entertain… me… to be motivated.
I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply is always the same. Go figure.