February 2009 - Marketing Eye
Why is Marketing Eye the #1 ranked website when you search for a marketing consultant on google?
It’s not rocket science, let me tell you that.
Today I played golf with some amazingly talented and inspirational men and women at the Australian Women’s Open Golf Tournament ProAm at Royal Pines. I say amazing because many of these men and women have achieved great things whether it be with sport, business or the community despite where they live, what backgrounds they come from and how old they are.
It’s a phenomenal change in mindset when a big sale comes into a business. It boosts morale, creates excitement and sets a tone for accomplishment.
There are many things that make us change a service provider – bad service, not the right service for your needs, bad location, change of direction, convenience, people – the list goes on and on.
What???? Retrenching your marketing team? Has it really come to that already?
Every second person I speak to informs me that heads have been cut in the marketing department of where they work or companies have gotten rid of marketing altogether.