November 2009 - Marketing Eye - Page 2
Tuesday, 03 November 2009 11:28
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
Melbourne Cup is recognised as one of the top racing carnivals in the world. It’s well branded and attracts every celebrity and their hanger-on in abundance.
Published in Mellissah Smith