Date: July 2023

One of the reasons why the field of marketing is so exciting and popular is because it keeps evolving on a daily basis. The only way to succeed at every step of the way is to continuously learn, adapt, and explore. While digital marketers strive to access new platforms and take unique and creative approaches with effective content marketing to reach their target audience and keep them engaged, there are also certain technical factors that can be extremely beneficial when utilised. One such factor is influencer marketing models.

Marketing trends keep changing by the hour and it is so important for the marketers to have their finger on the pulse of these trends. Throughout the years, marketing strategies have undergone a significant transformation to keep pace with evolving consumer behaviours and the emergence of new platforms like Threads and TikTok. To understand how these platforms impact the client behaviour and demands, and their influence on marketing, let’s study the evolution of marketing strategies. This way, we can also embrace new marketing platforms and understand why data-driven insights are crucial for achieving marketing effectiveness.

In the world of branding, colours are far more than just visual elements. They possess the incredible power to evoke emotions, influence perceptions, and ultimately shape how customers perceive a brand. Understanding the psychology of colour is a fundamental aspect of crafting a successful and impactful brand identity. In this blog, we embark on a captivating journey into the realm of colour psychology and its profound impact on consumer behaviour. By delving into the emotions and associations linked to different colours, we will explore the art of strategically choosing the right colour palette for your branding. Whether you aim to foster trust and reliability or ignite excitement and enthusiasm, this exploration of colour's potency will guide you in unlocking the secrets of colour psychology and making your brand stand out in a fiercely competitive market.

In the vibrant landscape of the digital era, social media has seamlessly woven itself into the very fabric of our daily existence. With millions of users actively engaging on platforms like Facebook, Twitter, Instagram, and LinkedIn, social media has transformed into a treasure trove of valuable information for businesses. This wealth of data provides companies with a unique opportunity to understand their audience better, anticipate their needs, and deliver personalised experiences. This is where the practice of social listening comes into play, empowering businesses to harness the power of social media for deeper audience insights and meaningful engagement.

The world is ever-evolving. Humans are no longer at the place we used to be five years ago. And marketers must hop on that train toward the unknown future. Every day, there is a new device, new technology, or new social media platform coming to shape. But does that mean modern marketing is turning fully digital? The answer is no. No matter how advanced we are with our tech, there is always a place for the non-digital world.

In today's digital age, social media has become integral to our daily lives. It offers a vast and diverse landscape for individuals and businesses to connect, engage, and share content with their target audience. With a myriad of social media platforms available, each catering to unique demographics and content types, navigating this ever-evolving ecosystem can be daunting. To help you make the most impact, we present a comprehensive guide to the top social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, along with best practices and target audience insights. 

The app formerly known as Twitter, now called "X", is undergoing a rebranding and transformation. The goal of this shift, led by CEO Linda Yaccarino and Elon Musk, who purchased Twitter in 2022 for $44 billion, is to turn Twitter into a super-app, similar to China's WeChat. The app aims to become an all-encompassing platform that offers various services and features beyond traditional social media functions.

In a bold move, Twitter, the iconic social media platform, has officially rebranded to "X" after its owner, tech entrepreneur Elon Musk, decided to change its well-known bird logo. The transformation from the famous bird to an "X" marks a significant shift since Musk's takeover of the platform.