Date: May 2023

Having worked with SAP, Mitel and Oracle companies globally, there have been significant differences between which companies grow and those that are stagnant. As companies strive to be competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust and generating leads. Offshoring is now the norm so IT managed services companies that once focused on price are now finding the market very different.

In the realm of marketing, where innovation and adaptability are essential, effective leadership plays a pivotal role in driving success. However, even the most accomplished marketing leaders face personal challenges that can significantly impact their professional journeys. The importance of resilience in navigating these obstacles and fostering strong marketing leadership despite the trials one may encounter will be explored by this topic. It delves into the experiences of marketing leaders who have confronted personal challenges head-on, highlighting their stories of resilience and fortitude. It sheds light on the profound impact that personal struggles can have on professional growth, and how embracing resilience can fuel personal development, elevate leadership skills, and inspire teams.

In the dynamic world of contact centres, where operational efficiency and exceptional customer experience reign supreme, automation has emerged as a game-changing catalyst for transformation. By putting automation in the driver's seat, contact centres are experiencing an astonishing evolution that propels them to unparalleled levels of efficiency, reshaping the landscape of customer experience.

In the realm of contact centres, where delivering exceptional customer experiences while maximizing operational efficiency is paramount, the power of artificial intelligence (AI) has emerged as a game-changer. As contact centres strive to enhance their workforce management (WFM) strategies, AI has become the driving force behind transformative change. By harnessing AI-powered solutions, contact centres are transforming the way they operate, unlocking new levels of optimization and performance.

SMS marketing is a highly effective way to reach out to customers and promote your business. With its high open rates, quick delivery, and wide reach, SMS marketing can be a powerful tool to engage with customers, drive conversions, and build brand loyalty. However, to create an effective SMS marketing campaign, businesses must approach it strategically and thoughtfully. In Australia, SMS marketing is governed by the Spam Act 2003, which outlines the rules that businesses must follow when sending SMS messages.