Date: April 2023

Keyword mapping is assigning specific keywords to individual pages on a website to improve search engine rankings and increase visibility to potential customers. For e-commerce businesses, effective keyword mapping is crucial for attracting and converting visitors into customers.

Effective keyword mapping also helps e-commerce businesses better understand their target audience and what they are searching for. By identifying high-volume, low-competition keywords, businesses can create more targeted and relevant product pages that meet the needs of their potential customers.

The following sections will cover several strategies for effective keyword mapping for e-commerce businesses.

As a business student with a growing love for marketing, I knew that internships played a crucial role in developing practical skills and gaining industry experience. Being able to apply my knowledge in a real-life setting was also very important to me as it gave me insightful knowledge on what to potentially expect at future roles. Therefore, when I got the opportunity to become an intern at Marketing Eye, although I was quite nervous, I was also very excited to dive into the world of marketing.

Every marketing consultant knows that if you don't focus your marketing strategies and marketing campaigns on the customer, they will fail. Businesses must have a deep understanding of their customers' needs and preferences to stay ahead of the competition but also to be able to achieve ROI on marketing investment. With technology advancements, customers have more choices and power than ever before, making it essential for businesses to understand their customers' behaviour, opinions and preferences to create products and services that cater to their unique needs.

Building a strong and recognisable brand is essential for business success. A strong brand can help to increase customer loyalty, build trust, and differentiate your business from competitors. However, creating a strong brand is not a one-time effort, but an ongoing process that requires consistent and deliberate marketing efforts.

LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.

As an intern at Marketing Eye, I was excited to gain real-life experience in the fast-paced world of digital marketing. Throughout my internship, I was given the opportunity to work on a variety of tasks, and it was an experience that not only gave me insight into the industry but also prepared me for the working world. My tasks mainly consisted of writing and scheduling blogs, scheduling social media posts, creating social media calendars, developing marketing strategies, and coordinating an editorial release.

Marketing is critical for any enterprise, and an effective marketing strategy requires a well-balanced budget. When allocating funds for marketing, companies face a challenging decision between traditional and digital marketing.

The Internet of Things (IoT) has transformed our daily lives and created new business opportunities, especially in urban areas. One of the most significant impacts of IoT has been in cities, where the potential for real-time IoT marketing to connect with customers is expanding as cities become more connected. With the power of IoT, businesses can gather valuable data insights, provide personalised customer experiences, and improve their marketing ROI. From connected lighting to innovative transportation solutions, IoT marketing in urban settings offers a vast and continuously evolving range of possibilities.

As a business owner or marketer, it's easy to get caught up in the excitement of generating new leads, as after all, new leads are the lifeblood of any business, representing potential to contribute to your bottom line. However, it's important to remember that not all leads are created equal, and not all of them are ready to buy from you right away. Patience and persistence are required by markets to developing relations with potential customers, nursing them over time to become paying customers.

We’ve all been there. When we’re tired, your meal takes longer than you feel it should, or simply, you are frustrated with something that you deem to be basic but becomes very hard. I’m guilty of being “that” customer who desperately needs a revision mirror in that moment and have placed the blame on innocent customer service agents who are simply just doing their job.

Bad customer service is one thing, but quite often the actual customer needs to look in the mirror and see themselves.