Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Facebook made an announcement on Tuesday that everyone saw coming by launching its Shops feature, a service that will allow businesses to display and sell products on its platforms. Positioned to take over the online shopping market for small business, Facebook opportune foray into the online shopping market comes as no surprise.

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Element IP is a current client that has engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provide clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimisation has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.