Date: Wednesday, 04 May 2016

Last week Apple's stock dropped more than 7% - equivalent to $40billion worth of value. The reasons why are multiple, but it seems the key reason is falling iPhone sales. Whilst this news impacts the tech world directly, it also holds significance for marketers and business owners. What you need to know about iPhone sales is that it has the potential to impact how you communicate with audiences on a day-to-day basis.

Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.